Optimizing Data Marketing Strategies Through Online Surveys: Benefits, Challenges, and Future Perspectives

In the rapidly evolving field of Data Marketing, online surveys have become indispensable tools for transforming data collection, analysis, and application processes. This article provides an in-depth exploration of the central role of online surveys, emphasizing their operational benefits and challenges. By examining current methodologies and presenting emerging innovations, it offers a comprehensive overview of how online surveys shape Data Marketing strategies. Through a synthesis of existing literature, this article highlights best practices and suggests future research directions, focusing on leveraging online surveys for Data Marketing approaches.

Benjouid, Zakaria; Aboulhouda, Zineb; Gherabi, Youness; Nabil, Nadia

International Journal of Economics and Management Sciences (2024)

Vol. 3 N° 3 (2024)

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