Applying the Stimulus-Organism-Response framework (S-O-R) and the Theory of Planned Behavior (TPB) to Moroccan Students’ Grandes Écoles Choice: A Theoretical Framework
This article suggests a theoretical framework combining the Theory of Planned Behavior (TPB) with the Stimulus-Organism-Response framework (S-O-R) to explore the decision-making process of students deciding to pursue education at regulated access Higher Education Institution (HEI), specifically, the Grandes Ecoles. Our aim is to build a thorough conceptual model including the social external and individual cognitive elements influencing the choice of a HEI by aggregating these two well-known theories.
Citer cet article
SNADROU, Douaa; HAOUCHA, Malika; BENNANI, Bouchra. 2025. Applying the Stimulus-Organism-Response framework (S-O-R) and the Theory of Planned Behavior (TPB) to Moroccan Students’ Grandes Écoles Choice: A Theoretical Framework. Revue Française d'Economie et de Gestion. https://africanscientificindex.com/articles/revue-francaise-d-economie-et-de-gestion-applying-the-stimulus-organism-response-framework-s-o-r-and-the-theory-of-planned-behavior-tpb-to-moroccan-students-grandes-ecoles-choice-a-theoretical
Revue Française d'Economie et de Gestion (2025)
Source
Notice indexée sur African Scientific Index · 2026-09-27 · Source d’origine.
Déposant et vérification bibliographique : non renseignés.
Import OAI-PMH · Identifiant source : oai:ojs2.revuefreg.fr:article/2484