Customer satisfaction with the price of financial services for banks in Cameroon
The objective of this paper is to assess the intensity of the satisfaction of the clients of Financial Institutions (banks) with regard to the price of the financial services offered, by identifying the role played by trust, reliability and image. . By using latent variable structural modeling by the PLS (Partial Least Squares) approach on the data collected by questionnaire on a sample of 429 customers from six banks in Cameroon, it emerges from the results that confidence, reliability and image significantly influence customer satisfaction, with a stronger impact on the reliability of the financial service.
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Hervey MVELE, Sigismond; DJOUTSA WAMBA, Léopold. 2020. Customer satisfaction with the price of financial services for banks in Cameroon. Revue Française d'Economie et de Gestion. https://africanscientificindex.com/articles/revue-francaise-d-economie-et-de-gestion-customer-satisfaction-with-the-price-of-financial-services-for-banks-in-cameroon
Revue Française d'Economie et de Gestion (2020)
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Notice indexée sur African Scientific Index · 2026-09-27 · Source d’origine.
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