From Universal to Contextual: Hybridizing the Watkins and Marsick Model for Moroccan Artisanal Cooperatives
In this article, a meta-analysis is conducted to assess the application of the Watkins and Marsick model to artisanal cooperatives, highlighting its limitations in diverse cultural contexts. Based on a systematic review of qualitative and mixed-methods studies, an integrative model is proposed, tailored to the Moroccan context. This model is structured around four pillars: community-based learning, collective leadership, organizational memory, and environmental connectedness. The analysis advocates for cultural hybridization as a means to enhance the resilience of cooperatives by combining global innovations (e.g., digitalization) with local traditional practices (e.g., oral knowledge transmission). This contextualized approach addresses socio-economic challenges while preserving artisanal authenticity, offering an operational framework for social economy organizations.
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EL MELLOUKI, Youssef; BENABDELHADI, Abdelhay; BOUSHABA, Ismail. 2025. From Universal to Contextual: Hybridizing the Watkins and Marsick Model for Moroccan Artisanal Cooperatives. Revue Française d'Economie et de Gestion. https://africanscientificindex.com/articles/revue-francaise-d-economie-et-de-gestion-from-universal-to-contextual-hybridizing-the-watkins-and-marsick-model-for-moroccan-artisanal-cooperatives
Revue Française d'Economie et de Gestion (2025)
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Notice indexée sur African Scientific Index · 2026-09-27 · Source d’origine.
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