La communication digitale comme outil du développement de la touristicité dans le choix des destinations touristiques

In a purely technological and digital sphere, it has become imperatively important for anytourist destination to adapt to such developments by implementing the diversity oftechnological tools to successfully communicate its offers, highlight them, make them reach alarge target worldwide, make them known and loved to gain high visibility, something that ispart of an advanced digital communication strategy allowing tourism professionals to meetthe challenge of being competitive touristically, also be referenced as the best touristdestination which allows them to become largely capable of increasing their tourist indexwhich provides information on the tourist performance of the territory in question. Our articleaims to treat digital communication as a tourist performance lever to promote the territory as abetter tourist destination to choose.

EL KAOUNE, RAJAE

Revue Française d'Economie et de Gestion (2020)

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