Les antécédents de la relation acheteur-vendeur : le rôle médiateur du partage de la connaissance
This study aims to test the effects of buyer-seller relationship antecedents and test the mediating role of knowledge sharing. A quantitative study based on a sample of 100 marketing managers in small medium companies. Data were analyzed using the PLS Structural equation modeling. Findings show that Knowledge sharing, contract specification level and opportunistic behavior have a positive effect on buyer-seller relationship; however, power asymmetry has a negative effect. In addition, contract specification level, Dysfunctional conflict, opportunistic behavior were found to have a positive effect on knowledge sharing, however, power asymmetry has a negative effect.
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Kohail, younes. 2020. Les antécédents de la relation acheteur-vendeur : le rôle médiateur du partage de la connaissance. Revue Internationale des Sciences de Gestion. https://africanscientificindex.com/articles/revue-internationale-des-sciences-de-gestion-les-antecedents-de-la-relation-acheteur-vendeur-le-role-mediateur-du-partage-de-la-connaissance
Revue Internationale des Sciences de Gestion (2020)
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Notice indexée sur African Scientific Index · 2026-09-27 · Source d’origine.
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