DIGITAL MARKETING OF PARTICIPATORY BANKS IN MOROCCO

In a competitive market, such as the Moroccan banking sector, the adoption of a good digital marketing strategy is considered essential, as well as the implementation and development of its actions related to the various digital channels, such as: the website, the e-mailing, mobile applications, search engines, social networks. These represented a great opportunity to publicize the products and services of participatory banks by creating pages and accounts on the most famous social networks, such as: Facebook, Instagram, LinkedIn, Twitter, etc. In order to manage a highly sophisticated conventional system, these banks must innovate in digital marketing techniques, to better work their images, and have competitive economies of scale.

EL BOUAZZAOUI, ZHOUR; AIT SOUDANE, JALILA

Revue Internationale du Marketing et Management Stratégique (2023)

Vol. 5 N° 2 (2023)

DOI: 10.34874/PRSM.rimms-vol5iss2.49093

Import OAI-PMH · Identifiant source : oai:revues.imist.ma:article/49093