10. ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIVE CAPABILITY FOR ENTREPRENEURSHIP: A BIBLIOMETRIC ANALYSIS OF ENTREPRENEURIAL CREATIVITY AND INNOVATION

The paper charts the intellectual structure of AI‚ entrepreneurial creativity‚ innovation and dynamic capabilities․ The study combine a bibliometric descriptive study‚ mapped using VOSviewer‚ with a co-occurrence network of keywords․ This systematic bibliometric review analyzes 766 papers published in Scopus from 2015 to 2025․ The results indicate an exponential growth of the number of publications beginning in 2022‚ suggesting that this research topic has only recently been established․ From the topological analysis‚ five interconnected semantic domains in the literature emerge: competitive advantage‚ planned sustainability‚ digital transformation‚ Industry 4․0‚ and business model innovation․ Following the Dynamic Capabilities View‚ we conceptually consider AI as a dynamic capability‚ a boundary object‚ an enabler of sensing opportunities‚ reconfiguring resources‚ and capturing value․ Synthesizing and organizing the embryonic literature into coherent themes‚ we advance important theoretical avenues for future research on augmented human ingenuity and calculated trade-offs in the digital and green twin models of the organization․

CHAHRAMAN, MOHCINE; OUARSAFI, NABIL; LAMLIH, HIND; SALKI, JIHAD

Revue Marocaine de Recherche en Management et Marketing (2026)

Vol. 18 N° 1 (2026)

DOI: 10.48376/IMIST.PRSM/remarem-v18i1.69921

Import OAI-PMH · Identifiant source : oai:revues.imist.ma:article/69921