CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE: AN ANALYSIS UNDER THE PRISM OF RECIPROCITY

This paper lays the foundations of the mutual contribution of CSR and corporate financial performance. It seeks to find out whether CSR can explain and be explained by corporate financial performance. We introduce moderating and mediating variables to throw light on the reciprocal relationship envisaged. We combine qualitative and quantitative methodological approaches to verify our research hypotheses. The main result talks of a non-reciprocal but ambiguous cyclical relationship between CSR and FP. We thus conclude on the possibility to study this link by replacing CSR by Socially Responsible Investment (SRI).

TIONA WAMBA, JOSEPH HERMAN; NGOK EVINA, Jean-François

Revue Marocaine de Recherche en Management et Marketing (2020)

Vol. 12 N° 2 (2020)

DOI: 10.48376/IMIST.PRSM/remarem-v12i2.22134

Import OAI-PMH · Identifiant source : oai:revues.imist.ma:article/22134