ORGANIC FOOD PRODUCT CONSUMPTION BARRIERS IN EMERGING MARKETS: A LITERATURE REVIEW

This study mainly explored what bars the consumption of organic food products (OFP) in emerging markets. The literature review method was applied to meeting the specific objectives which were to: Establish and analyze the factors that hinder consumers in emerging markets from purchasing and consuming organic food products; Examine the causes and underlying reasons to the barriers to OFPs consumption in emerging markets; Evaluate the impacts of the barriers on consumer choices, the market dynamics and OFPs industry in the emerging markets; and Propose solutions for mitigating the barriers to promote the consumption of OFP in emerging markets. The study also applied the innovation resistance theory and the reasoned action theory to deduce the barriers. Past research papers on the topic were reviewed from different journals and databases covering different countries of the global market making the category of emerging economies. The findings of this research depicted high product prices, product scarcity, information, asymmetry, skepticism over product image and eco-labels, and marketing imperfections among other factors as the major hindrances to consumer purchase and or consumption of organic food products. Government intervention is recommended to help smoothen the market to remove information asymmetry. Market managers also ought to take proactive measures to improve distribution of the organic foods, avail them in easily accessed places and easy to identify as well as provide customer education on OFPs for better liking. However, the research was limited to the findings of other researchers given it was a secondary study of other researchers’ work. It thus requires a primary injunction to ascertain the findings in both qualitative and quantitative procedures.

LABIAD, SAMIR; MARSO, SAIDA

Revue Marocaine de Recherche en Management et Marketing (2024)

Vol. 16 N° 1 (2024)

DOI: 10.48376/IMIST.PRSM/remarem-v16i1.50930

Import OAI-PMH · Identifiant source : oai:revues.imist.ma:article/50930