THE CURRENT ECONOMIC MODEL CHALLENGED WITH CORONAVIRUS: TOWARDS A METAMORPHOSIS OF THE CONSUMPTION MODEL

The Coronavirus started a multi-dimensional crisis. It has shaken our scientific, health and economic immune systems unable to give answers, causing a deep crisis of models and more particularly the economic model. Through the confinement, which caused a breakdown in the mass consumption model, the current economic model was hitted at the heart of its internal dynamics. By unleashing a crisis of meaning, the Covid 19 precipitated the questioning of an economic model whose perverse effects lead to the abyss. At the same time, it has promoted, through confinement, an evolving new consumption model, which makes simplicity its main demand. The latter announces, in the design of another future, the advent of a new economic model which can end the excesses of the current model (waste, pollution and exhaustion of resources) and which can assert post-materialist values.

HOUSSAINI, ABDELLAH; BALAMBO, MOHAMED AMIN; HAMMOUCHI, MOHAMED SAID

Revue Marocaine de Recherche en Management et Marketing (2020)

Vol. 12 N° 2 (2020)

DOI: 10.48376/IMIST.PRSM/remarem-v12i2.22080

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