13. THE IMPACT OF ARTIFICIAL INTELLIGENCE ON E-RECRUITMENT IN MOROCCO: CASE STUDY OF THE ONLINE RECRUITMENT PLATFORM 'REKRUTE.COM': Documentary Study of the Online Recruitment Platform "ReKrute.com"

The field of e-recruitment is considered to be the human resources (HR) field that makes the most use of artificial intelligence (AI), the place occupied by AI is increasingly important in the daily life of Recruitment. In 2025, about 43% of companies worldwide use AI in HR processes and at the recruitment level, compared to 22% in 2022. AI is a major lever for innovation (van Esch and Mente, 2018), mainly within HR departments and in the field of e-recruitment. This study focuses on the process and steps of smart e-recruitment by highlighting the advantages and limitations mentioned in previous studies. Through the case study, we analyse the innovations in terms of intelligent recruitment operated by the ReKrute.com platform, as well as its role in the evolution of HR practices in Morocco.

IMAKOR, HASNA; YOUSFI, LALLA SARA; BOUSSATTA, MOURAD; imakor, hasna

Revue Marocaine de Recherche en Management et Marketing (2025)

Vol. 17 N° 2 (2025)

DOI: 10.48376/IMIST.PRSM/remarem-v17i2.58326

Import OAI-PMH · Identifiant source : oai:revues.imist.ma:article/58326