Vol. 17 No 2 (2025): REMAREM.V°17.N°2.JULY-DECEMBER 2025

Revue Marocaine de Recherche en Management et Marketing

1. DIGITAL TRANSFORMATION AND PERCEIVED QUALITY OF CARE: AN EMPIRICAL ANALYSIS OF THE IMPACT OF DIGITALIZATION ON USER SATISFACTION IN MOROCCAN HEALTHCARE INSTITUTIONS NADKOROKOUM , CHAIMAE, CHAKOR, ABDELLATIF · Revue Marocaine de Recherche en Management et Marketing · 2025
10. FROM DIGITAL INFLUENCE TO PURSHASE : HOW DO E-INFLUENCERS IMPACT MOROCCANS’PURSHASING DECISIONS? SETTOU , HIND, AOMARI , AMINA · Revue Marocaine de Recherche en Management et Marketing · 2025
11. FRUGAL REVERSE INNOVATION AT THE SERVICE OF A SUSTAINABLE HEALTH SYSTEM: INTERESTS AND PRINCIPLES OF A NEW HEALTH CARE MODEL SIDMOU , HASNA · Revue Marocaine de Recherche en Management et Marketing · 2025
12. THE INFLUENCE OF EMPLOYER BRANDING ON THE APPLICATION INTENTIONS OF JOB SEEKERS IN MOROCCO ZNIBER, IMANE, CHAKOR, ABDELLATIF, KTIRI, FADOUA · Revue Marocaine de Recherche en Management et Marketing · 2025
13. THE IMPACT OF ARTIFICIAL INTELLIGENCE ON E-RECRUITMENT IN MOROCCO: CASE STUDY OF THE ONLINE RECRUITMENT PLATFORM 'REKRUTE.COM': Documentary Study of the Online Recruitment Platform "ReKrute.com" IMAKOR, HASNA, YOUSFI, LALLA SARA, BOUSSATTA, MOURAD, imakor, hasna · Revue Marocaine de Recherche en Management et Marketing · 2025
14. SOCIAL MEDIA, A CATALYST FOR AWARENESS AMIDST WATER CRISIS IN MOROCCO BANOUAR , AYMAN, BOUSLIHIM , AOMAR · Revue Marocaine de Recherche en Management et Marketing · 2025
15. AI-POWERED CONTENT CREATION AND ITS IMPACT ON BRAND IMAGE: A STUDY OF MOROCCAN TELECOMMUNICATION OPERATORS Derhy, Ghita, HAMIDI , LALLA SAADIA · Revue Marocaine de Recherche en Management et Marketing · 2025
16. AI IN THE BANKING SECTOR BETWEEN OPPORTUNITIES AND RISKS HAJOUI , LOUBNA, AZDI , GHIZLANE · Revue Marocaine de Recherche en Management et Marketing · 2025
17. THE INFLUENCE OF ETHICAL DIGITAL MARKETING ON THE ADOPTION OF CIRCULAR ECONOMY PRODUCTS IN MOROCCO HAMAME, ILIASS, CHAKOR, ABDELLATIF, EL HAMDAOUI, HAMZA · Revue Marocaine de Recherche en Management et Marketing · 2025
18. QUIET QUITTING: THE KEY ROLE OF HR MARKETING IN MAINTAINING ENGAGEMENT SADER , SAHAR, YOUSFI , LALLA SARA, CHABBA , LOUBNA, RHALLAB, RIM · Revue Marocaine de Recherche en Management et Marketing · 2025
19. GOVERNANCE, INNOVATION AND ARTIFICIAL INTELLIGENCE IN THE TRANSFORMATION OF MOROCCAN AGRICULTURE: Governance, Innovation, and Artificial Intelligence in the transformation of Moroccan agriculture EL AAREJ, OUMAIMA, EJBARI, ZOUHAIR · Revue Marocaine de Recherche en Management et Marketing · 2025
2. THE POWER OF THE MOROCCAN UNIVERSITY BRANDING ON SOCIAL MEDIA: THE CASE OF MOHAMMED VI POLYTECHNIC UNIVERSITY HILMI, MOUNA, DOUIBI, MERIEM · Revue Marocaine de Recherche en Management et Marketing · 2025
20. ENVIRONMENTAL LAW IN THE MAGHREB CONTEXT MADA , SOUFIANE, BAKKALI, JIHANE · Revue Marocaine de Recherche en Management et Marketing · 2025
21. INTEGRATING SUSTAINABILITY INTO AI-DRIVEN MARKETING: A FRAMEWORK ADAPTATION TAOUIL, SALMA, BAKKALI, JIHANE · Revue Marocaine de Recherche en Management et Marketing · 2025
22. INTEGRATING ARTIFICIAL INTELLIGENCE AND INSTITUTIONAL PLATFORMS IN MOROCCAN PUBLIC UNIVERSITIES: AN EXPLORATORY QUALITATIVE STUDY OF STUDENT EXPERIENCES AND FACULTY PRACTICES POST-COVID NAJIB, YOUSRA, CHAKOR, ABDELLATIF · Revue Marocaine de Recherche en Management et Marketing · 2025
23. THE INFLUENCE OF CULTURE ON CONSUMER BRAND ENGAGEMENT: A CASE STUDY OF READY-TO-WEAR KASSOU, ROUMAISSAE, CHAKOR, ABDELLATIF · Revue Marocaine de Recherche en Management et Marketing · 2025
24. ANALYTICAL APPROACH TO GOVERNANCE AND MANAGEMENT OF SPORTS ORGANIZATIONS: THE CASE OF THE ROYAL MOROCCAN FEDERATION OF SCHOOL SPORTS (FRMSS) BOUSSATTA, MOURAD, YOUSFI, LALLA SARA, IMAKOR, HASNA · Revue Marocaine de Recherche en Management et Marketing · 2025
25. THE IMPACT OF SOCIODEMOGRAPHIC FACTORS ON MOROCCAN CONSUMERS’ PURCHASE INTENTION TOWARD GENERIC MEDICINES BOUDINA, SARA, AOMARI, AMINA · Revue Marocaine de Recherche en Management et Marketing · 2025
26. THE IMPACT OF CONTENT MARKETING ON THE CONVERSION OF PROSPECTS INTO CUSTOMERS IN THE MOROCCAN CONTEXT BADI, AYA, HILMI, MOUNA · Revue Marocaine de Recherche en Management et Marketing · 2025
27. THE IMPACT OF DIGITALIZATION ON CORPORATE GOVERNANCE: THE CASE OF MOROCCAN COMPANIES DOUHID, CHAYMAE, CHEMLAL, MOHAMMED, ABID, YOUNES · Revue Marocaine de Recherche en Management et Marketing · 2025
28. ENTREPRENEURIAL INTEGRATION OF SUB-SAHARAN MIGRANTS IN MOROCCO THROUGH SOCIAL NETWORKS: STATE OF KNOWLEDGE AND ANALYTICAL FRAMEWORKS EL MAJID, FATIMA, ATTOUCH, HICHAM · Revue Marocaine de Recherche en Management et Marketing · 2025
29. THE DEVELOPMENT OF ISLAMIC FINANCE IN MOROCCO: A COMPARATIVE STUDY BETWEEN ISLAMIC AND CONVENTIONAL BANKING: Anglais WALI ALAMI, MOHAMED, CHEMLAL, MOHAMED, WALI ALAMI, Mohamed · Revue Marocaine de Recherche en Management et Marketing · 2025
3. EFFICIENCY MEASURE OF MOROCCAN SUPPLIERS ACCORDING TO THE DEA MODEL ARAJDAL, KHADIJA, YOUSFI , LALLA SARA, BELAHCEN , MOUAD, EL HADDAD , MOHAMED YASSINE · Revue Marocaine de Recherche en Management et Marketing · 2025
30. ARTIFICIAL INTELLIGENCE AND THE TRANSFORMATION OF CUSTOMER RELATIONSHIPS IN THE MOROCCAN BANKING SECTOR: A CONCEPTUAL APPROACH EL MAJID, OUAFAE, EL MENZHI, KAOUTAR · Revue Marocaine de Recherche en Management et Marketing · 2025
31. THE IMPACT OF TRAINING EFFECTIVENESS ON ORGANIZATIONAL PERFORMANCE IN THE AGRICULTURE SECTOR CHABBA, LOUBNA, YOUSFI, LALLA SARA, SADER , SAHAR, RHALLAB, RIM · Revue Marocaine de Recherche en Management et Marketing · 2025
32. DISTANCE LEARNING QUALITY IN MOROCCO AND STUDENT SATISFACTION: A CASE STUDY OF MOHAMMED V UNIVERSITY IN RABAT MENZHI, NOUR, AOMARI, AMINA · Revue Marocaine de Recherche en Management et Marketing · 2025
4. WORK IN THE AGE OF PROMPTS: HOW GENERATIVE AI IS REDEFINING EXPERTISE AND IDENTITY AT WORK: HOW GENERATIVE AI IS REDEFINING EXPERTISE AND IDENTITY AT WORK MOUSTAID, FATIMA EZ-ZAHRA, BENNANI, SOFIA, EL GHOZAIL , M’HAMED · Revue Marocaine de Recherche en Management et Marketing · 2025
5. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON POLITICAL MARKETING: ANALYSIS OF DIGITAL STRATEGIES AND ETHICAL CHALLENGES IN A CONNECTED WORLD EL HAMDAOUI, ABDELMJID, EL HAMDAOUI, HAMZA · Revue Marocaine de Recherche en Management et Marketing · 2025
6. WHISTLEBLOWERS PROTECTION IN KUWAIT: BRIDGING THE GAP BETWEEN LEGAL FRAMEWORKS AND PRACTICALITY Al-MUTAIRI, BADER M.D.M , CHAKOR, ABDELLATIF · Revue Marocaine de Recherche en Management et Marketing · 2025
7. QUALITY MANAGEMENT BASED ON THE GRC (GOVERNANCE, RISK, COMPLIANCE) APPROACH: A PERFORMANCE LEVER FOR MOROCCAN UNIVERSITY HOSPITALS LAASSILI , ZAKARIAE, EJBARI, ZOUHAIR · Revue Marocaine de Recherche en Management et Marketing · 2025
8. THE IMPACT OF KIDS' MARKETING ON PARENTS’ BUYING BEHAVIOUR: CASE OF THE RABAT-SALÉ-KÉNITRA REGION BOURHIM , MOUNA, BELMOURD , LOUBNA · Revue Marocaine de Recherche en Management et Marketing · 2025
9. THE IMPACT OF CHATBOT PERSONALIZATION AND ANTHROPOMORPHISM ON EMOTIONAL ENGAGEMENT AND ONLINE PURCHASE INTENT IN THE REAL ESTATE SECTOR IN THE RABAT-SALÉ- KÉNITRA REGION BAROUDI , MALAK, CHERIET , NABIL · Revue Marocaine de Recherche en Management et Marketing · 2025